1. Overview

Welcome to yiqidao.com, operated by 一气道文化交流中心 (“we,” “us,” or “our”). We are committed to protecting your privacy and safeguarding the personal information you provide when accessing or using our website, content resources, and related services (collectively, the “Services”).

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information, as well as your rights and choices regarding your information. By accessing or using our Services, you agree to the collection and use of your information in accordance with this Privacy Policy.

2. Information We Collect

We collect information that you voluntarily provide to us, as well as information automatically collected when you use our Services. We only collect information necessary to provide and improve our Services.

2.1 Voluntarily Provided Information

When you register an account, subscribe to updates, contact us, or participate in interactive features (e.g., comments, feedback), you may choose to provide:

• Personal identification: name, email address, phone number (if provided), and username.
• Preference information: your interests in traditional Chinese culture (e.g., I Ching, Five Elements, Feng Shui, Taoist culture), content preferences, and interaction history.
• Communication information: messages, comments, feedback, or other communications you send to us.

You are not required to provide any of the above to browse public content, but certain features (e.g., account registration, subscription) may not be available without it.

2.2 Automatically Collected Information

When you access or use our Services, we may automatically collect technical and usage information through cookies, web beacons, and similar technologies:

• Device information: device type, operating system, browser type, screen resolution, and device identifiers.
• Usage information: pages visited, visit duration, links clicked, browsing history, and content interaction (e.g., reading time, saved content).
• Network information: IP address, approximate geolocation (based on IP), and network provider.

This information is used to improve the performance, usability, and security of our Services and to provide a more personalized experience. It does not identify you personally unless combined with other personal information.

3. How We Use Your Information

We use the information we collect for the following legitimate purposes:

• To provide and maintain our Services: operating the website, delivering content, enabling account management and subscription features.
• To improve and optimize our Services: analyzing user behavior and preferences to enhance quality, functionality, and user experience, and to develop new content related to traditional Chinese culture.
• To communicate with you: sending updates, newsletters, promotional information (if you have opted in), and responding to inquiries, comments, or feedback.
• To ensure security and compliance: detecting and preventing fraudulent, illegal, or malicious activities, protecting our website and users, and complying with applicable laws, regulations, and our Terms of Service.
• To provide personalized content: recommending relevant content based on your interests and usage history (e.g., I Ching interpretations, Feng Shui guides).

We will not use your personal information for any purposes not stated in this Privacy Policy without your prior consent.

4. How We Store & Protect Your Information

4.1 Storage

We store your personal information on secure servers and cloud storage systems protected by industry-standard security measures. We retain your information only for as long as necessary to fulfill the purposes stated in this Policy, or as required by applicable law. After the retention period expires, we will securely delete or anonymize your information.

4.2 Protection

We take reasonable and appropriate security measures to protect your information from unauthorized access, use, disclosure, modification, or destruction, including:

• Encryption: SSL/TLS encryption for data transmission.
• Access control: restricting access to authorized personnel only.
• Security updates: regularly updating systems and software to address vulnerabilities.
• Data backup: conducting regular backups to prevent data loss.

While we take all reasonable measures, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, and you acknowledge this inherent risk.

5. Disclosure of Your Information

We will not sell, rent, or share your personal information with third parties for their own marketing purposes without your explicit consent. We may disclose your information in the following limited circumstances:

• With your consent: to third parties you have explicitly agreed to (e.g., sharing with a service provider to fulfill your request).
• To service providers: trusted third parties who assist in operating our Services (e.g., hosting, payment processing, email delivery), bound by confidentiality agreements and permitted to use your information only to perform services for us.
• For legal compliance: when required by applicable law, regulation, court order, or government request, or to protect our legal rights, property, or safety, or the rights, property, or safety of our users or the public.
• In case of merger or acquisition: if we are acquired by or merged with another company, your information may be transferred, but the transferee will be required to comply with this Privacy Policy.

We may also disclose anonymized or aggregated information that does not identify you personally (e.g., user demographics, browsing trends) for research, analytics, or other legitimate purposes.

6. Your Rights

In accordance with applicable data protection laws (including but not limited to PIPL, GDPR, and CCPA), you have the following rights:

• Right to access: request access to the personal information we hold about you, including details of how we collect, use, and disclose it.
• Right to correction: request correction or update of inaccurate or incomplete information.
• Right to deletion: request deletion of your personal information, subject to legal retention requirements.
• Right to withdraw consent: withdraw previously given consent at any time. Withdrawal does not affect the lawfulness of processing conducted before withdrawal.
• Right to data portability: request a copy of your information in a structured, machine-readable format for transfer to another service provider (where applicable).
• Right to object: object to processing of your information for direct marketing purposes.
• Right to restrict processing: request restriction of processing under certain circumstances.

To exercise any of these rights, please contact us at contact@yiqidao.com. We will respond within the time frame required by applicable law (typically 30 days).

7. Cookies & Similar Technologies

We use cookies and similar technologies (e.g., web beacons, pixel tags) to enhance your experience, improve our Services, and collect usage information.

Types of cookies we use:

• Essential cookies: necessary for the website to function properly (e.g., session management, security).
• Analytics cookies: help us understand how visitors interact with our website (e.g., page views, traffic sources).
• Preference cookies: remember your settings and preferences (e.g., language, display options).

Cookie retention: Session cookies expire when you close your browser. Persistent cookies remain for up to 12 months unless you delete them earlier.

You can control cookies through your browser settings: you may block or delete cookies, but some features of our website may not function properly if you do so. By continuing to use our Services, you consent to our use of cookies in accordance with this Policy.

8. Third-Party Links

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to third-party sites, and we are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any third-party websites you visit.

9. Children’s Privacy

Our Services are not intended for children under the age of 13 (or the minimum age required by applicable law for consent to data collection). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will promptly delete such information.

If you are a parent or guardian and believe your child has provided personal information to us, please contact us at contact@yiqidao.com.

10. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence, where data protection laws may differ. When we transfer personal information internationally, we implement appropriate safeguards, including:

• Standard contractual clauses (SCCs) approved by relevant authorities;
• Ensuring the recipient country provides adequate data protection as determined by applicable law;
• Obtaining your explicit consent where required.

11. Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will:

• Notify the relevant supervisory authority within the time frame required by applicable law (typically 72 hours under GDPR);
• Notify affected users without undue delay when the breach is likely to result in a high risk to their rights and freedoms;
• Document the breach, its effects, and the remedial actions taken.

12. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be indicated by updating the “Last Updated” date at the top of this page. For material changes, we will provide prominent notice (e.g., a banner on our website or email notification). Your continued use of our Services after the effective date of the updated Policy constitutes your acceptance of the changes.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, or if you wish to exercise your rights regarding your personal information, please contact us: