Stratagem 18 of 36

Capturing the Ringleader First

擒贼擒王

Stratagems of Attacking · 攻战计

Core Definition

核心释义

Target the enemy's leader or key element. Defeating the head defeats the body — focus on the critical node.

摧其坚,夺其魁,以解其体。

Historical Origin

历史典故

The Classic Story

In the Battle of Maling, Sun Bin identified Pang Juan's command position and concentrated his attack there. Once the commander was eliminated, the entire Wei army collapsed despite having numerical superiority.

马陵之战中,孙膑集中兵力直取庞涓的指挥位置。主帅被歼后,尽管魏军在人数上占优,全军随即崩溃。

Modern Applications

现代应用
  • Targeting the key decision-maker in B2B sales rather than spreading efforts thin
  • Acquiring the market leader to control the entire industry
  • Winning over the most influential person in a committee to sway the group
  • Focusing intellectual property strategy on core patents rather than peripheral ones

Supplementary Case Studies

补充案例分析

Acquiring Market Leaders

When Google acquired YouTube in 2006, it wasn't buying a video platform — it was "capturing the ringleader" of online video. By acquiring the market leader, Google controlled the entire online video ecosystem.

谷歌2006年收购YouTube时,不是在购买视频平台——而是在"擒获"在线视频的"王"。通过收购市场领导者,谷歌控制了整个在线视频生态系统。

Decapitation Strikes in Business

When companies poach a competitor's CEO or key engineering team, they're executing "capturing the ringleader." Uber's hiring of Carnegie Mellon's entire robotics department in 2015 devastated the university's autonomous vehicle research.

公司挖角竞争对手的CEO或核心工程团队时,就是在执行"擒贼擒王"。Uber 2015年挖走卡内基梅隆大学整个机器人系,重创了该校自动驾驶研究。