锦上添花
Stratagems of Combining · 并战计Strengthen what is already strong. Add to the advantages of the powerful to build stronger alliances and positions.
Powerful states in ancient China would offer tribute and alliance to the dominant power, enhancing the prestige of both. By aligning with the strongest player, weaker states gained protection while the dominant state gained legitimacy.
When Supreme collaborates with Louis Vuitton, both brands add "flowers on brocade." Supreme gains luxury legitimacy; Louis Vuitton gains street credibility. The stronger each brand already is, the greater the mutual amplification.
Top tech companies attract top talent, which makes them more successful, which attracts more top talent. This "adding flowers to brocade" effect creates winner-take-all dynamics where the strong get stronger.