Stratagem 25 of 36

Stealing the Beams and Replacing Them with Rotten Timbers

偷梁换柱

Stratagems of Combining · 并战计

Core Definition

核心释义

Replace the enemy's key components with inferior ones. Undermine their strength from within by substitution.

频更其阵,抽其劲旅,待其自败。

Historical Origin

历史典故

The Classic Story

Zhao Gao of Qin famously demonstrated "calling a deer a horse" — by systematically replacing loyal officials with his own people, he effectively swapped the beams of government, leaving the Emperor with a hollow structure while real power lay elsewhere.

秦朝赵高"指鹿为马"——系统性地用亲信替换忠诚官员,实质上偷换了政府栋梁,使皇帝拥有的只是空壳,实权落入他手。

Modern Applications

现代应用
  • Replacing key vendor relationships with your own controlled alternatives
  • Gradually substituting competitor components with your own in joint projects
  • Systematically replacing advisory board members to shift strategic direction
  • Introducing your standards into joint ventures to control the architecture

Supplementary Case Studies

补充案例分析

Microsoft's Open Source Strategy

Microsoft gradually replaced proprietary Windows components with open-source alternatives, then contributed heavily to open source. The "beams" of a closed ecosystem were quietly swapped for open ones, fundamentally changing the company's DNA.

微软逐步用开源替代品替换Windows专有组件,然后大力贡献开源。封闭生态系统的"梁"被悄悄换成开放的,从根本上改变了公司的基因。

Zhao Gao's Deer-Horse Test

Zhao Gao presented a deer to the emperor and called it a horse. Officials who agreed were loyal to Zhao Gao; those who said "deer" were identified and eliminated. By "swapping the beams," Zhao Gao hollowed out the court.

赵高向皇帝呈上一头鹿,称其为马。同意的官员是赵高忠诚者,说"鹿"的官员被识别并清除。通过"偷梁换柱",赵高掏空了朝堂。